September 13, 2011
The Cosmopolitan of Las Vegas
Combining photography, film and animation, the Chicago based design agency, The Digital Kitchen, have created a truly unique architecture of special effects in the lobby of The Cosmopolitan Hotel in Las Vegas.
So extraordinary is the design for the hotel lobby that it was recognised with the Design Grand Prix at the Cannes International Festival of Creativity held in June. In addition to receiving the highly prestigious festival’s greatest honour, The Cosmopolitan of Las Vegas and Digital Kitchen’s exceptional design also received a Gold Lion in the Offline Digital Design category.
When you walk into the lobby of a hotel, no matter how exquisite, high-end and five star it may be, you do not expect to be faced by a multitude of central columns, wrapped in screens with moving images of bodies, which, inside semi-transparent glass, give the impression of volume and that there is a person inside the columns.
This awe-inspiring lobby was built with a mission to “create a hotel experience like no other,” and to “give the building itself a personality, a perspective, a voice.”
Talking about how they wanted the project and the lobby to challenge guests to the hotel, Anthony Vitagliano, Executive Creative Director of Digital Kitchen, explained that they want guests “to think about the combination of film, architecture and interior design.”
Asides a swarm of columns of transparent moving images, the lobby comprises of an extensive use of mirrors, propelling visitors into a mesh of seamless imagery, and, according to Anthony Vitagliano, “you don’t know where the top of the building ends and the floor begins.”
Since it was opened in 2005, the Cosmopolitan of Las Vegas has become an iconic luxury brand that has broken ground in its pioneering urban interiors and unique architectural assets. Wanting to further its iconic reputation in innovative luxury design, The Cosmopolitan of Las Vegas employed the talents of the Digital Kitchen, whose architect’s came up with a solution – to transform each digital display into a living canvas.
True to its aims, when visitors walk into the lobby of this iconic hotel, they will not know whether they are looking at a marvel of contemporary art, architecture or cutting edge digital technology.