June 9, 2011
1 Absolut Art
2 Absolut Art
3 Absolut Art
After touring the Asia-Pacific region since the beginning of 2011, The Absolut Art Collection has stopped in China to add to its growing range of artworks.
Absolut Vodka has been driven by creativity since it was first bottled 30 years ago, and has now built a reputation with artists worldwide for its involvement with the art world.
Ever since 1985, when Andy Warhol became inspired by the aesthetic of the Absolut bottle and created Absolut Warhol, the brand’s creative journey has continued to flourish. The whole collection now features over 800 pieces of artwork and over 400 artists.
Since early 2011, Absolut, which is regarded as the world’s leading premium vodka from Sweden, has toured cities such as Delhi, Mumbai, Dubai and Sydney.
It has taken 19 of its most famous pieces of original artwork, and has settled in an exhibition held at Beijing’s Today Art Museum. The chosen artworks span a variety of mediums, from canvas to photography, and also include works by Andy Warhol, Francesco Clemente and Louise Bourgeois.
The two most classic works, the Absolut Warhol (1985) and the Absolute Bourgeois (2003) will be the flagship pieces of the Absolut Art Tour 2011.
The exhibition also features the China Limited Edition Absolut 72 Bian, which is a collaboration with Chinese avant-garde artist Gao Yu.
He has chosen the traditional Chinese folk story of The Monkey King, with his ’72 transformations’ as his inspiration. This is meant to demonstrate innovation through change, and also combines a strong symbol of traditional China with “Absolut’s constantly changing and evolving brand philosophy” according to Yu.
Chinese fashion photographer Chen Man has also produced a series of avant-garde photo artwork for Absolut. He has adapted his photography to fit in with the ‘transformations’ theme, and focuses on highlighting Absolut’s multiple flavours.
The Absolut Art Collection was shown at the Today Art Museum in Beijing from 11th -22nd May. It will soon head to Shanghai, where it will be shown in Long Man Art Projects from 14th – 30th July 2011.