August 27, 2010
Stepping Back in Time…
Using the French Riviera as the setting, creator Jean Goldberg established the Faҫonnable brand in a small tailor’s shop along the ‘rue de Paradis’ in Nice in 1950. He quickly acquired a reputation on the Cote D’Azur as his exquisite craftsmanship and stylish take on sportswear earned him the admiration of guests and locals alike. Soon enough, the Hollywood stars descended upon the Riviera for the Cannes Film Festival in search of evening wear and they too were drawn to the sleek elegance of what was to become a global brand.
To grasp the inspiration behind the brand and to see how the French Riviera looked and felt in the 1950s, watch this video from the Travel Film Archive:
The 1950s are notorious for exuding glamour, and the luxurious Cote D’Azur ran parallel with Paris in this legendary era for culture and fashion. Using the colours of the Riviera and extravagant fabrics, Goldberg managed to achieve his goal of creating a timeless brand that reflected his striking surroundings.
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