Imagine driving down the road safe in the knowledge that the machine you are controlling in a haven of security and safety? Imagine not being paralyzed by fear every time you hear an unfamiliar creak when you are hurtling down the motorway? Imagine knowing you are driving a car that you know cannot crash?

Who would have believed a couple of decades ago that you could effectively find out almost anything you want within a few minutes on a computer? As the 21^st century is seemingly breaking all boundaries within the world technology, and snowballing with greater speed than anyone could have predicted, it is easily digestible that cars of the future will be in effect ‘crash proof’. Trust the Japanese to come up with the goods.

Being the luxury division of the Japanese automakers Toyota, Lexus are synonymous with lavishly innovative top-selling cars, luxury hybrid technology, an inspirational range of extravagant convertibles and of course the first V10 supercar. Although the next big thing too emerge from behind the closed doors of the Japanese super automakers’ research campus is not a car. Lexus’s latest advertising campaign features the world’s most  advanced driving stimulator, showing the public a brief snippet of Lexus engineers’ intentions and dedication to design technology that will ultimately make cars and driving safer.

The state-of-the-art domed stimulator includes a high definition imaging system that provides a panoramic scene a driver would typically view.  The revolutionary pod stimulates realistic feelings of acceleration, breaking, handling and cornering and can imitate speeds of up to 186 miles per hour. The highly sophisticated and responsive technology can allow Lexus engineers to analyse drivers’ responses in a whole host of potential life-threatening situations, such as driving whilst tired and driving in poor visibility and design technology accordingly.

The commercial can be viewed at www.youtube.com/lexusvehicles

From its humble beginnings in 1989 when Lexus offered just two models of cars, the luxury technology giants have come a long way. But if it is to accomplish what its latest advert claims it will, the world will be duly grateful. If they can put man on the moon, isn’t it about time they made a car which wasn’t a potential killing machine?

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