November 29, 2011
The French brand puts a creative spin on scrap material by creating a whole new collection out of it.
Luxury brands thrive on perfection, so its no surprise that this results in a significant amount of waste and scrap material that would just be thrown away. Hermes is known for its impeccable quality and luxury fabrics, and they have now decided to put their discarded and excess materials from their workshops to functional and artistic use.
Hermes have also commissioned various artists to create a collection of “unidentified poetic objects” from the material.
This initiative has resulted in the creation of a series of one of a kind handcrafted accessories and toys, such as leather stuffed animals and porcelain beaded bracelets. This range of pieces has formed the Petit h Collection, which was presented at Hermes’ Madison Avenue store in New York during November.
The whole concept was the mastermind of Pascale Mussard – the granddaughter of Émile Hermès, who established the brand with her brother.
Petit h has 2,200 creations, including leather doorstops ($730-760) to a bamboo and crocodile swing. Some of the items were created specifically for New York sale such as a life-size panda made from calfskin, costing $100,000.
It also contains coffee cup holders made from leather and crocodile, in a range of colours. Hermes also offers shoppers the option of putting their initials on their item upon request.
The Petit h sale is due to travel to Paris, Berlin and Hong Kong in coming months, and around 400 pieces will go on sale on the Hermes website.