August 4, 2011
Benchmarks – Seven Women in Design
As its name suggests, ‘Benchmarks: Seven Women in Design’ is a unique exhibition which explores a ‘benchmark’ phenomenon of women making their mark in the world of graphic design.
The exhibition is being shown at the Center Gallery at Fordham University Lincoln Centre in New York until August 15 2011.
This refreshingly progressive exposition includes the work of Louise Fili, Paula Scher, Eileen Boxer, Lucille Tenazas, Gail Anderson, Carin Goldberg and Elaine Lustig Cohen, and explores the graphic designers’ illustrious and prominent careers.
This unique portrayal of women in what has traditionally been considered a male-led industry began as a senior project in Abby Goldstein’s graphic design class, has been curated by Goldstein alongside Lindsay Reichart, an art history major.
Talking about what she wants visitors of ‘Benchmark: Seven Women in Design’ to take away from the exhibition, Lindsay Reichart said:
“I want people to realize the importance of design as an art form and its significance in art history. I would also like for people to realize the monumental success of women designers today as well as the power and beauty of their work. I hope this exhibition is just the start in an on-going project and I also hope that it brings an awareness to design education in art history.”
This highly inspiring exhibition celebrating women’s role in graphic design is proof of how the industry in evolving, and despite the ‘rock stars’ of graphic design still being, prominently male, the power of women as pioneering and prominent graphic designers, is in the hands of individual women, and, as the title of the exhibition suggests, inroads and benchmarks are being created in gender issues in the realms of this modern form of art. Get inspired!