Lovers of luxury cars from around the world will be flocking to the Middle East in their droves following the opening of the first Ferrari dedicated theme park, aptly named ‘Ferrari World’.

Forget the Kingda Ka rollercoaster in New Jersey, which travels at a phenomenally fast 128 mph, forget the Top Thrill Dragster in Ohio which rockets across its rails at 120 mph and forget Japan’s Tower of Terror, which thrills its riders by twisting and turning at 100 mph, as ‘Ferrari World’ – in typical Ferrari fashion – boasts the world’s fastest rollercoaster, enabling white-knuckle thrill-seekers to experience the similar G-force experienced when driving a Ferrari.

From its beginnings in 1921 when Enzo Ferrari launched his company in Italy to “create racing cars” until the present day, Ferrari have always been innovators in generating high performance, high-speed sports cars, earning an impervious reputation of producing quality super cars that are the very essence of opulence and luxury. Ferrari World in Abu Dhabi maintains Ferrari’s status of being a world-renowned brand percolating prosperity, style and speed.  

With over 20 rides resembling one of the many remarkable features of a real Ferrari engine, including a 62 metre tower called ‘G Force’, a virtual tour of the Ferrari factory in Maranello and a flume ride that takes ecstatic passengers to the centre of a 12 cylinder Ferrari engine, Ferrari enthusiasts will not be disappointed with the 200,000 square metre theme park.

Wanting to preserve its traditional Italian heritage and the charm that is associated with Italy, the Ferrari theme park has added authentic Italian aromas, distinctive ‘Italian’ sounds and delicious Italian cuisine to its monumental Ferrari ‘playground’.

But will Ferrari World’s appeal stretch across both the genders and all age groups? According to Ferrari’s chairman, Luca di Montezemolo, the park will attract all the family.

“The park combines innovative technology and tradition, it is dedicated not only to Ferrari and car enthusiasts, but to the whole family. There are attractions for kids, men and women,” said Luca di Montezemolo.

With the Abu Dhabi Grand Prix 2010 having taken place on 14 November, the opening of the Ferrari-based theme park in Abu Dhabi launched at a time when Formula One car racing is high on the sporting agenda. Similar to Fernando Alonso insisting Ferrari will win in Abu Dhabi and the 2010 championship; it seems hard not to believe Ferrari World, like everything associated with the racing car giants, will be a rip-roaring success.

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