Façonnable Blog

June 20, 2011

Cruden’s Hexathrill – Bringing the thrill of motor racing off the track

Posted by in Innovation and Design | Comments Off

With this year’s Grand Prix Championships in full swing, the world of motor racing is gathering in speed and enthusiasm, with an increasing number of ‘wannabie’ Formula One racers yearning to imitate their heroes on the race track.

Whilst, for most, the prospect of imitating the likes of Sebastian Vettel and Lewis Hamilton’s motoring skills were previously left to the imagination, now the prospect is a lot more attainable, thanks to Cruden, the world’s leading designer and manufacturer of interactive, motion based racing simulators for motorsport.

For those less knowledgeable about the details of Formula One training, the world’s leading motorsport teams rely on simulators to execute a lot of their practise and training.

Simulators are used before drivers go out and test real cars, presumably because it proves much cheaper than writing off a car of which the wheel alone can cost £25,000!

The design company Cruden, who designs the technology for these professional motor racing simulators, in realising the commercial opportunities constructing a more inexpensive, down-sized version would bring to the entertainment industry, known as the Hexathrill.

Costing around £90,000, the Hexathill may be a fraction of the price of professional motor racing simulators and a fraction of the size, but is the likely to be the most ‘realistic’ Formula One imitator on the market, giving people who have never even sat in a racing car before, an authentic racing car experience.

Excitedly musing about the capabilities of the Hexathrill, Frank Kalff, Cruden’s commercial director said:

“Cruden is trusted in motorsports and is a growing player in the entertainment business having sold simulators to theme parks, karting venues, simulator centres, malls and private individuals around the world. Hexathrill is designed for venues where floor space is at a premium and where their customers want the sophisticated simulators at a more affordable price.”

This white-knuckle and state-of-the-art machine, which has been dubbed as being “the most authentic racing car experience available”, was recently launched at Attractions Expo in Orlando, USA.

Although given the acute desire to imitate the sheer thrill and excitement of being behind the wheel of a racing car, we expect these ultra-complex Hexathrills will be regular features of amusement parks, corporate hospitality boxes and the households of wealthy motor racing enthusiasts across the world.

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