Cory Arcangel is a leading digital artist who lives and works in New York. The American artist’s work uniquely encapsulates the relationship between culture and technology by using various artistic forms including sculpture, drawing, photographs and video.

Arcangel became best-known was for his video game ROM hacks, the process of modifying a video game ROM image to alter the game’s graphics, dialogue and levels in order that new life is breathed into old games.

Arcangel’s fascinating depictions of the modern digital era has seen his work appear in many museums exhibitions, including the Museum of Contemporary Art in Chicago, the Barbican Centre in London, the Whitney Museum in New York, as well as the New Museum also in New York.

The digital artist’s latest exhibition titled “Pro Tools” is being held at the Whitney Museum.

Pro Tools is aimed at exploring the idea of “product demonstrations”, of which all the work featured in the exhibition have been created by Arcangel using technological tools with a specific emphasis on mixing and matching both amateur and professional technological tools.

The main attraction of the exhibition is Arcangel’s “Various Self Playing Bowl Games”, a life-sized bowling alley that contains large-scale projects of bowling games of the last four decades, each of which has been ROM hacked by the American artist to throw only balls landing in the gutter of the alley. Arcangel’s games provide both a chronological history of bowling and of graphic representation in the digital medium, from pixelated abstraction to realism.

Other focuses of this truly modern and avant-garde exhibition includes images created by Photoshop Gradient Demonstrations, which shows Arcangel playfully combining and fading colours uses the popular image-manipulation tool.

The Cory Arcangel “Pro Tools” exhibition is being shown at the Whitney Museum in New York City until 11 September 2011.

For more information about this digitally inspiring exhibition and other forthcoming exhibitions at the Whitney Museum visit whitney.org.