Let’s face it, business class air travel doesn’t offer much more than slightly more leg room than in economy class, a few free packets of peanuts and an endless supply of drinks. Recognising the need to supply big spending customers with a little more luxury, Cathay Pacific is ‘official five-star airline’ is to launch a new ‘business class seat’.

The ‘business class seat’ is essentially a seat that folds down into a flat bed, allowing clients to lie back and stretch out their legs, before falling asleep and waking up at their destination – oh the joy! Not only does the business class seat provide significantly more legroom room than conventional business class tickets and infinitely more space than the likes of Ryanair, the seat comes equipped with a remote control to adjust its position, as well as for changing the channels of a personal widescreen in-flight entertainment system.

Cathay Pacific has described its new product as “for those desiring a more pleasant flying experience”. The airline also asserts that its new premium services are “passenger-led design” and that the service offers, “a bed that is one of the longest and widest on any commercial airline.”

Although long, wide and comfortable beds are not the only improved feature of Cathay Pacific’s new business class service. The new and more luxurious aircraft wing for the privileged will include artwork by the highly exalted artist Maria Lobo.

Although Cathay Pacific is not the only airline to be improving services for its business clients, as hot on its toes is Etihad Airways. The flag carrier airline of Abu Dhabi has opened new ‘business centres’ at four international airports, providing play areas for children and luxury bathroom facilities. A 318 square metre ‘business lounge’ was recently opened at Manchester Airport in the UK and includes Manchester City Football Club memorabilia. Although it’s a good job the lounge doesn’t contain Manchester United memorabilia, as Manchester City manager Roberto Mancini was one of the first guests to use the lounge.

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