The Joe DiMaggio name has entered the world of consumerism, striking a multi-million dollar deal to produce a variety of products bearing the American sporting legend’s name.

The estate of the former “Yankee Clipper” has agreed to put his name on various merchandise to commemorate the 70^th Anniversary of DiMaggio’s 56 game hitting streak – one of the longest-lasting records in sport. The range will initially include bats and T-shirts but will aim to expand into men’s clothing and accessories, even branching out to food and fragrances in the future.

DiMaggio’s long-time friend and lawyer, Morris Engelberg, was entrusted with the estate, and says that he waited so long to make a deal because he was asked by Joe on his death bed to protect his name. Engelberg will serve as counsel for the licensing and will ensure that the DiMaggio brand name is protected and portrayed in a way that will preserve his legacy. This news comes soon after the treasurers of DiMaggio’s former wife, Marilyn Monroe’s estate secured a $50 million deal in January, to release a range of products such as lingerie, handbags and even curling irons. However, Moda Licensing, the firm that have acquired the estate of Joe DiMaggio, are remaining more tight-lipped about the money involved in the deal, only stating “millions and millions”.

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What could be better than combining champagne, the sun, a fashion show, socializing with other ‘socialites’ and a good old game of polo? If your answer is quite simply ‘nothing’, you will want to start thinking about booking a ticket to Washington DC in September, to witness Costa Rica versus the USA at polo.

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The pleasures of spring will soon be upon us including the Monaco Grand Prix, undoubtedly the most prestigious race of the F1 calendar. Going to watch one of the most demanding race circuits, which only the most skilful of F1 drivers can master, is a tremendously thrilling experience and so too is exploring and soaking up the atmosphere of the ‘millionaires playground’ on the French Riviera. If you are planning your 2011 sporting ventures, you may be interested to hear how you can experience the 69^th Monaco Grand Prix in the most luxurious of ways possible.

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Being a modern incarnation of one of the oldest tennis championships in the world, the U.S Open Tennis is one of the most respected and prestigious tennis tournaments in the world.

When it was first staged at the Newport Casino in Newport, Rhode Island in 1881, the US Open was then known as the U.S National Championships. Since 1987, the US Open has been chronologically the fourth and final major tennis championships that makes up the annual Grand Slam tournament.

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