October 14, 2010
As the sale of luxury cars in Europe, Japan and the US slow down, consumers in India are paying out a small fortune to take the key from the salesman and drive away the car of their dreams. Since the global economic collapse, the car industry has remained erratic, dipping and peaking retrospectively.
Only a decade earlier anyone driving a Mercedes-Benz in India was considered to be amongst the motoring elite – a bunch of well-heeled and resented individuals who were few and far between. Today the picture is radically different, with Land Rover, Jaguar, BMW and Mercedes now feverishly competing in a thriving market that is being lapped up by disposed consumers.