October 6, 2011
Since the sensational Bridgette Bardot bejewelled the sands of Pampelonne in just a bikini for a scene in the film ‘And God Created Woman’ in 1956, the Cote d’Azur propagated a daring and provocative attitude towards fashion on this stretch of coastline, emboldening women and high-class tourists by liberating how they dressed.
Over the decades the Cote d’Azur’s reputation as being a ‘playground for the rich and famous’ has escalated and is now firmly rooted as being one of the most glamorous destinations in the world.
But has much evolved in 55 years regarding the provocative fashion the movie icon generated, who, almost single-handedly transformed a small yet albeit upmarket fishing village into one of the world’s leading fashion-statement towns?
Facconable caught up with Rebecca Jane, a dedicated follower of fashion from London, who spends many a summer musing over the fashion on the highly influential and stylistically world prominent Cote d’Azur.
One would expect that after sipping France’s finest champagne in a lounge at the Ritz in Paris watching Jonny Depp drink cappuccinos on the next table donning a cowboy hat that anyone else would look ridiculous in, the ‘glamour’ stakes and fashion statements would significantly decline.
On the contrary, however, after checking out of the Ritz, Paris and heading south to the Cote d’Azur, as the weather becomes warmer, the clothes become skimpier and a new sense of ‘provocative’ style and glamour suspends in the air. Comparing the fashion of Paris with the Cote d’Azur, Rebecca Jane told Facconable,
“The refinement and sophistication of the Ritz in Paris has become lost to a more revealing and provocative style.”
“The skimpier the clothes the better, but not the same kind of skimpy as in a nightclub in Essex, as it is like the people here, with their wealth, fantastic physiques and designer clothes, deserve to wear super scant outfits. In places like St Tropez and Cannes people like to flaunt their wealth,” continued the fashion critic.