The QubicaAMF Bowling World Cup returns for its 46^th edition in October and the Cote d’Azur has been chosen as the centre of the world’s leading bowlers.

Having recently been relocated from Zagreb, Croatia, it is to take place in Toulon, Provence at the western end of the French Riviera. This charming area is also renowned as a major centre for fishing and winemaking. The World Cup will be held at the Bowling de Provence bowling club, a sports club that boasts around 44 bowling lanes. It is also the third time that France has welcomed the Bowling World Cup, having taken place in Paris in 1967 and then again in LeMans in 1992.

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Whether you’re a resident or a visitor to the French Riviera, taking a trip to one of the exquisite beaches is a must all year round!

Here are our favourites in no particular order:

Paloma Plage, Cap Ferrat

Just 5 minutes walk from the village of Saint Jean, Paloma Plage offers the Riviera’s clearest water and softest sand. The coast is lined with fine dining restaurants, friendly bars and cafes, and if you want your own space or a sheltered setting then you may consider hiring one of the many beach cabins available. This is the perfect spot to sit back and enjoy the breathtaking views whilst watching some of the world finest super yachts go by.

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With just two events under its belt so far, the French Riviera Marathon has worked hard to gain its status as the second largest running event in France, losing out to the Paris Marathon, which celebrated its 33^rd edition last April 2009. This relatively new sporting event welcomed 10,438 runners in 2009 and is once again ready to race all over again on Sunday 14^th November 2010.

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Using the French Riviera as the setting, creator Jean Goldberg established the Faҫonnable brand in a small tailor’s shop along the ‘rue de Paradis’ in Nice in 1950. He quickly acquired a reputation on the Cote D’Azur as his exquisite craftsmanship and stylish take on sportswear earned him the admiration of guests and locals alike. Soon enough, the Hollywood stars descended upon the Riviera for the Cannes Film Festival in search of evening wear and they too were drawn to the sleek elegance of what was to become a global brand.

To grasp the inspiration behind the brand and to see how the French Riviera looked and felt in the 1950s, watch this video from the Travel Film Archive:

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The Cote d’Azur is the vision of luxury. The money, the beaches and the yachts symbolise the pinnacle of indulgence. Why not sample a taste of the culture yourself by taking a French cooking course at renowned restaurant, La Grange des Agapes?

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