May 29, 2012
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When we think of the Cannes Film Festival, images of Ginger Rogers, Elizabeth Taylor and Diana Dors sipping the finest champagne among a star-studded Palais des Festivals et des Congres, may spring to mind, with us mere imaginers of the ‘world’s most glamorous film festival’, being right to visualise scenes of hedonism, glamour and almost unimaginable wealth taking centre stage at what is irrefutably one of the world of movies most highly acclaimed annual events.
In fact since it first began in 1946 the Cannes Film Festival quickly became one of the world’s most prestigious movie events and being ‘invitation only’ has always attracted a wealth of media and public attention.
Although in spite of its seven-decade monopoly of being globally acclaimed as being a swanky Cote d’Azur “schmoozathon”, has the famous Cannes Film Festival and its “finely contoured head” about to be knocked off its pedestal in the film-festival-prestige stakes?
Hot on the Cannes Film Festival’s heels in the glamour recompenses, is the New York Film Festival. This highly prestigious annual event was founded in 2002 by American film producer Jane Rosenthal, Hollywood actor Robert De Niro, and the American philanthropist and real estate investor, Craig Hatkoff, in response to the 9/11 attacks on the World Trade Centre in New York.
The eleventh Tribeca Film Festival took place in April this year, generated approximately $600 million and drew in an estimated three million people.
Although it’s not only the likes of the ultra-glamorous Cote d’Azur and New York City that are globally accredited for hosting the height of desirability movie festivals, as now even London is getting in on the ‘red carpet’ trail. The iconic Sundance Film Festival of Park City, Utah, which was founded by Robert Redford, made its debut in London in April this year, an example of the “diffusion” within the movie world whereby huge events are setting up franchises overseas.
The only question now remains: Where in the world could possibly set up a franchise of the Cannes Film Festival? It wouldn’t be easy to find somewhere to ‘mimic’ the ultimate red-carpet couture, style and stature of the Cote d’Azur.