August 15, 2011
The famous spirit brand has launched a global advertising campaign that pays tribute to the heritage and origin of their luxury gin.
“Infused with Imagination” was created by a group of designers, led by Darren Simpson. The concept of the installation is inspired by the production process of the gin, with an emphasis on the word ‘infused’.
It is formed through a series of illustrated panels that are decorated with a total of 75,000 crystals. The panels are positioned to look as if they are spilling out of the top of the Bombay Sapphire bottle.
Photographs of the installation, which was constructed in a disused church, will be used for the print, outdoor and digital adverts. There is also a film about its creation which will be available to see online and will also be shown in cinemas.
Illustrator, Yehrin Tong also took inspiration from the word “infused”. It is defined as “elements bleeding into each other”, and this definition was the basis of Tong’s idea to make the artwork a dream-like image. He describes the outcome as “an organic mixture of images, both natural and mystical.”
The Global Director of Bombay Sapphire, John Burke, elaborated on how this is relevant to the spirit’s history by stating that the team “wanted to create something tangible that marks an exciting stage of the brand’s journey.”
Click here to watch the making of “Infused with Imagination”.