July 28, 2011
Cory Arcangel’s digitally-inspiring “Pro Tools” exhibition
Cory Arcangel is a leading digital artist who lives and works in New York. The American artist’s work uniquely encapsulates the relationship between culture and technology by using various artistic forms including sculpture, drawing, photographs and video.
Arcangel became best-known was for his video game ROM hacks, the process of modifying a video game ROM image to alter the game’s graphics, dialogue and levels in order that new life is breathed into old games.
Arcangel’s fascinating depictions of the modern digital era has seen his work appear in many museums exhibitions, including the Museum of Contemporary Art in Chicago, the Barbican Centre in London, the Whitney Museum in New York, as well as the New Museum also in New York.
The digital artist’s latest exhibition titled “Pro Tools” is being held at the Whitney Museum.
Pro Tools is aimed at exploring the idea of “product demonstrations”, of which all the work featured in the exhibition have been created by Arcangel using technological tools with a specific emphasis on mixing and matching both amateur and professional technological tools.

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