June 9, 2011
After touring the Asia-Pacific region since the beginning of 2011, The Absolut Art Collection has stopped in China to add to its growing range of artworks.
Absolut Vodka has been driven by creativity since it was first bottled 30 years ago, and has now built a reputation with artists worldwide for its involvement with the art world.
Ever since 1985, when Andy Warhol became inspired by the aesthetic of the Absolut bottle and created Absolut Warhol, the brand’s creative journey has continued to flourish. The whole collection now features over 800 pieces of artwork and over 400 artists.
Since early 2011, Absolut, which is regarded as the world’s leading premium vodka from Sweden, has toured cities such as Delhi, Mumbai, Dubai and Sydney.
It has taken 19 of its most famous pieces of original artwork, and has settled in an exhibition held at Beijing’s Today Art Museum. The chosen artworks span a variety of mediums, from canvas to photography, and also include works by Andy Warhol, Francesco Clemente and Louise Bourgeois.
The two most classic works, the Absolut Warhol (1985) and the Absolute Bourgeois (2003) will be the flagship pieces of the Absolut Art Tour 2011.