It all began in the South of France, in a small tailor shop on the rue Paradis in Nice.

Mr. Jean Goldberg gained visibility on the Riviera as his skills were increasingly in demand by would-be actors in need of evening wear during the Cannes Film Festival. It was at this time that his son Mr. A. Goldberg learned the invaluable skill of being a master tailor.

After a visit to Brooks Brothers in New York during the 60′s, Mr. A. Goldberg was eager to invent his own vision of ready-to-wear menswear.
In the late 60′s Mr. A. Goldberg took over his father’s business and began producing a small ready-to-wear collection for men. Colorful designs, sumptuous fabrics and timeless elegance influenced each Façonnable collection.

Throughout the next three decades, Mr. A. Goldberg expanded Façonnable by establishing boutique locations in key cities of France, Belgium and Spain. Wholesalers throughout Europe were eager to purchase the product which helped to further broaden the distribution for the brand.

Through the years, authenticity, instinct, and talent, values at the heart of Façonnable, express elegance without ostentation.

In 1988, merchants from Nordstrom discovered Façonnable during a visit to a Paris trade show. Shortly after this meeting, a joint partnership was forged to provide exclusive distribution of Façonnable throughout the U.S. via Nordstrom retail stores. Beginning in the early 1990′s Nordstrom and Façonnable further expanded the brand in the U.S. by opening boutiques in New York, Beverly Hills, and Costa Mesa, California.

In 1995, the first women’s line was launched in the U.S. and 4 years after, it appeared in Europe.

In the fall of 2000, Nordstrom purchased Façonnable SAS and founder Mr. A Goldberg retired. After the acquisition of Façonnable by Nordstrom, the Façonnable boutique in New York city was relocated to a much larger location on 5th Avenue and the Coral Gables, Florida boutique was opened.

In the summer of 2007 M1 Group, a Lebanon based, family-owned company engaged in a number of diverse business activities, purchased Façonnable after Nordstrom decided to concentrate on its retail activity in the U.S.

M1 is a private investment firm owned by the Mikati family based in Beirut, Lebanon with interests in telecommunications, commercial aviation, energy and real estate. Historically, M1 has actively & aggressively grown its businesses in entrepeneurial fashion.

Fall winter 2010 AD campaign

M1 sees Façonnable as a high potential brand which it intends to invest in to build on its brand equity, strong heritage and outstanding craftsmanship. M1 plans to strengthen the position of the brand in fashion capitals such as London and Milan, to add to its existing network of boutiques in the US as well as extending the range of Façonnable branded products into leather goods, children’s wear and home furnishings.

Aventura (Aventura Mall, USA)

Today the brand has over 500 retail customers world-wide and products include high quality men’s and women’s apparel and accessories. It is distributed through 24 stores in France and 42 stores around the world (including 9 in the U.S.).