Posted June 19, 2012 in News
Façonnable Outfits Mr. C’s Summer Series Staff
Riviera Style at its peak in Beverly Hills
BEVERLY HILLS, June 18, 2012 — As the summer season kicks off in the United States, Façonnable will have an enviable place thanks to a special collaboration with Cipriani’s Mr. C Hotel of Beverly Hills.
The French Riviera lifestyle luxury brand has been tapped to outfit the swimming pool personnel for Mr. C’s first ever Yacht Club, an exclusive nautical-themed member’s club kicking off on June 24, 2012 and celebrating the first anniversary of this 137 room property, centrally located in Beverly Hills.
Façonnable, known for its easy, chic casual apparel, is adding a touch of je ne sais quoi to the refined 4,500-square-foot pool area, which boasts teak floors, a poolside bar, comfy beds and private cabanas.
Per the clothes, Façonnable has designed a series of fresh looks for servers in the pool area. For women there are crisp short-sleeve button-downs, blue Bermuda shorts and a cute blue polo embroidered with Mr. C’s congenial logo. Men will be dressed in a white polo, also containing the hotel’s logo, and blue shorts. The stricking new sunglasses Italia Independent Tribute to Façonnable will deliver the lasting appeal to the looks.
Additionally, for the inaugural Yacht Club season, a sleek 27-foot Riva Iseo boat will be docked outside and a special bar menu has been developed. All guests will be able to show their Riviera stylish side at the special PhotoBoxi photo booth, unploading images directly to social media platforms.
The partnership marks the latest branding initiative by Façonnable to bring an authentic touch of the Cote D’Azur lifestyle to its most targeted clientele internationally.