Posted February 21, 2013 in News
Façonnable on Broadway’s Center Stage for this Summer Season
Architecture and fashion came together when M1 Group, our Beirut-based parent company, completed a two-year renovation of the neo-Gothic Argonaut Building on 1758 Broadway that dominates the corner of one of Manhattan’s busiest traffic hubs and high profile shopping centers on 57th street.
The ground floor windows of this gorgeous New York landmark are now plastered with larger-than-life images of the Façonnable Spring Summer 2013 advertising campaign. Featuring Façonnable signature stripes in navy and white fashioned into stylish trousers or shirts counterpointed by finely designed camisoles and blazers, these images bring a breezy French Riviera note to this landmark building. For the third season, in fact, these posters take the center stage on Broadway, making passers-by wish for the spring winds to start blowing.
Besides boosting Façonnable’s visibility in Manhattan, this stimulating new project further underscores the cohesion between the French Riviera house and M1 Group, which artfully remodeled the 10-story white terra cotta structure back to its glory days while received top ranking certification for its eco-friendly and green parameters.