Posted March 13, 2012 in News
Façonnable and M1 join forces
for the Spring Summer 2012 advertising campaign in NY
Giant images of the new Façonnable Spring Summer 2012 advertising campaign look out onto the busy streets from the large windows of the Argonaut Building, in the heart of Manhattan, owned by M1 Group, our Beirut-based parent company.
Besides boosting Façonnable’s visibility in Manhattan, this stimulating new project further underscores the cohesion between the French house and M1 Group, which artfully renovated the neo-Gothic New York landmark. After a two-year make-over not only does the 10-story white terra cotta structure shine in all its glory again, but it also received top ranking certification for its eco-friendly and green parameters.
The splendid location on 1758 Broadway, right in one of the most important traffic hubs of Manhattan, crossing the prestigious shopping corners on 57th street, are the right international scenario of this Spring Summer campaign, bringing the feeling and the magic of the Cote d’Azur to the metropolitan skyline of New York.
Once again, the ad campaign perfectly embodies Façonnable’s spirit with a leisurely and contemporary mood that portrays life on the French Riviera, from sunrise to sunset, imbued with old world glamour.