Old-fashioned glaces, a relaxed, intimate atmosphere and plenty of dark blue indigo. Façonnable Jeans celebrated the opening of its first ever stand-alone boutique in high beach style.

Located on the Rue Paradis in Nice, the Jeans store played host to the city’s young, posh set. As guests entered the welcoming space, they received a special indigo bracelet and the chance to have their five-pockets personalized.

The store—inspired by a tailor’s atelier made over by his stylish son—came alive as clusters of people gathered around well-appointed tables and sipped champagne from indigo-colored glass bottles. The festivities even spilled over into the street. Jeans from the spring Collection— nicely fitting in beautifully washed down Italian denim—hung from stands. Revelers perused the wares as though they were shopping in an outdoor market.

Laid back but completely refined, the party reflected the Collection, which marries the best in the world of denim with Façonnable’s signature tailoring.