Posted July 30, 2012 in News
Façonnable’s architectural gig
Architecture and fashion came together when M1 Group, our Beirut-based parent company, completed a two-year renovation of the neo-Gothic Argonault Building on 1758 Broadway that dominates the corner of one of Manhattan’s busiest traffic hubs and high profile shopping centers on 57th street.
The ground floor windows of this gorgeous New York landmark are plastered with larger-than-life images of the Façonnable Fall Winter 2012 advertising campaign featuring a handsome couple dressed in laid-back yet dapper clothes that bring a whiff of the Cote d’Azur’s magic to New York’s metropolitan skyline. The images perfectly embody Façonnable’s esprit with a leisurely and contemporary mood that portrays life on the French Riviera, from sunrise to sunset, imbued with old world glamour.
Besides boosting Façonnable’s visibility in Manhattan, this stimulating new project further underscores the cohesion between the French Riviera house and M1 Group, which artfully remodeled the 10-story white terra cotta structure back to its glory days while received top ranking certification for its eco-friendly and green parameters.