Posted October 6, 2010 in News
Façonnable announces the launch of the Façonnable Jeans Brand
Façonnable is further strengthening its presence in the fashion arena with the launch of the Façonnable Jeans Collection.
Targeting a younger and more forward conscious consumer, Façonnable Jeans brand will penetrate new casualwear markets internationally and support the current re-launch of the brand. This new brand will soon hold a significant role in our expansion plan as well as contribute to rejuvenate the Façonnable brand altogether.
An absolute novelty in the history of the Company, the Façonnable Jeans Collection has been initiated and led by Façonnable’s President of Brand Management and shareholder Maher Mikati. The Spring Summer 2011 line has received very favorable reviews from our customers in Europe and US, thus exceeding the company’s initial commercial expectations.
Façonnable has therefore decided to devote additional energy and support the development of this brand, in order to soon maximize its potential in opening freestanding boutiques both in US and in Europe.
As a result, Lance Isham is happy to announce the newly created position of Façonnable Jeans’ Managing Director, reporting directly to him. Bruno Pfalzgraf, a seasoned casualwear expert from France, will occupy this role, starting immediately.
Bruno Pfalzgraf’s professional path in the fashion business started more than 20 years ago. After graduating from the Strasbourg Business School (EM), he started his career in Sales Management positions for K-Way, Rica Lewis and VF Corporation. In 1997 he was promoted Brand Director for Europe of VF Corporation, overlooking the jeans brands. He joined Levi Strauss in 2002 as Vice President of Levi Strauss Signature Europe and in 2004 he became Vice President of Dockers Europe. For the past 2 years Bruno has been operating as a management consultant for various fashion companies.